Your website is your greatest asset. More people view your webpages than anything else
Do you have a business without a website?
I understand the reasons why you might resist building one for your business: “they’re too expensive”, or “I don’t have the time”. The reality is, you getting a professional website for your business can be cheap and easy, and to make it even simpler for you – not having a website is costing you time and money.
Living in the digital world, a website is crucial for any business. If you have a business and don’t have a website, you are probably losing out on opportunities for your business.
If you run your business without having a website, you may be missing on those large numbers of consumers. Times are evolving and gone are the days when people used to go through a lot of stress to find your business.
A website is your web address over the Internet. It is something like online counterpart to your physical address.
A website for your business can be used to accomplish many different marketing strategies to help your business grow. Your website will be the center of your company’s online presence.
Still unsure if your business needs a website? Keep reading!
Benefits of Having a Website
Before delving into this, we should consider the various ways you can utilize digital platforms for your business growth.
Social Media – Of the 3.5 Billion people online every day, 2.34 Billion or 67% are on social media.
Blogging – Companies that blogged 16 times a month received 4.5 times more leads than those that blogged 0-4 posts per month.
E-mail Marketing – E-mail marketing is very effective. It is in fact most effective in acquiring customers than Facebook.
Use Videos – Embed a video on your Home page. A video can deliver your messaging content faster and more efficiently than text. Video on a landing page can increase conversion rates by 80%.
Enables You Track Your Activities
With a website, you can track everything that is taking place over it through the use of analytics tool. You can look how many people visit your site a day, or how many users have emailed you. It helps you know the demographics or origin of your customers.
It Attracts More Potential Customers
If I have a website, there is a greater chance that I will attract new customers to my business and make more money. This is why it is of utmost importance to set up a website for your business.
Having a good website is one major way to tell who is a professional. It also provides customers and prospects with an easy way to engage and share your business online. This simply means that your website is available and ready to promote you when you are not. It’s self-sustaining and a great way to attract customers.
Your website can be available 24/7/365 even when you’re not. A website acts as your ‘always-on’ business advocate during and outside of office hours.
Websites help you convert more of your existing referrals, because most people still do their own research and stack you against your competitors. Your customers are able to conduct business when it is convenient for them. This might be during the day or in the middle of the night. Your business should always be open. If you choose to create an e-commerce website, your customers can shop with you 24 hours a day.
When you provide good service or product, positive word-of-mouth can be spread for your business. A website for your business not only gives credibility but it also helps to give a positive impression that your company is bigger and more successful.
Similarly, having a website is a way to learn and understand how your customers buy, who they are and what they want. You learn about people’s online behavior when they search online or interact with your website. These online searchers are called your target audience.
It Boosts Business Credibility
Instant credibility is added to your business simply by having a website. Having a good website helps establish credibility as a legitimate business. First impressions count, and websites allow you to make a very strong impression with a well designed introduction for your business.
A website for your business can help showcase your expertise and better position your business. A website can be your number one tool for standing out in a crowd.
A website acts as a platform for your messaging and shapes the online perception of your business in a way that your social media channels cannot provide.
The platform allows you to position yourself in the market to get the exact type of customers you’re looking for.
It Saves You Time
Having a website for your business will end up saving you time. Whether you’re trading emails, taking calls, or sending out proposals – communicating with potential customers takes time. Your website can save you that time by providing answers to common customer questions and inquiries.
Websites are always available and accessible 24 hours a day. As a result, your customers and potential customers can visit your site to know the information about your new and upcoming products and services which is convenient for them.
What does this mean for you? You can spend your time doing more valuable things.
Time is money, so they are often linked together. Saving time is another great reason why your business needs a professional website.
By providing information to your customers online, you can save a vast amount of valuable time that you would otherwise spend communicating to your prospects.
Websites Can Improve Customer Service
A website is a great way to provide value added service to your customers and clients, and is a great way to keep them coming back to your when they need your products or services.
No matter what products you sell, you can share tips to your customers on how to use or care for the products they’ve purchased from you.
Online marketing is the modern means of business promotion. It is faster, more efficient and inexpensive. There are many tools and techniques that you can use for online marketing but without a website, these strategies will fall short.
You can keep communication open by building a website, engaging with your customers and followers and being a part of the conversation
By including a FAQ page or a resources section, you can regularly add articles or upload newsletters to answer all your customers’ questions so you can keep them better informed and up-to-date.
Building A Website
Starting a website from scratch is not a daunting. You can get your WordPress site up and running within a couple of weeks with the right tools. Building the site, you can continue to expand and update it herself as your business grows.
Step 1: Choose a domain name
Your domain name is your website name and address. That address is used by visitors when they try to find your site through their web browsers.
If you’re making a website for a business, your domain name should match your company name.
As much as possible, the business owner should buy the domain himself. To expand on the definitions, the domain name is like the house address pointing to a house. It points to the hosting computer (where the website is stored). It is important to buy domain name and hosting by yourself from registrars, after checking for availability.
Step 2: Get a Web Host and Register Domain
Web hosting is a service that hosts and stores your website files (content) on a secure server that is always up and running. Without a web host, your site will not be accessible for others to read and browse.
Once you’ve completed your registration process it will take a few minutes to get instant access, so you can start building your website right away.
Step 3: You can choose to setup WordPress website
It is best recommend to use WordPress since it’s easy to use and comes with thousands of free designs and add-ons that make your website look professional and unique.
Setting up your WordPress website is easy, and your web host mostly does it for you, so you don’t really have to get your hands too dirty.
Step 4: Customize Your Website Design and Structure
To make your website feel more like your own, pick a nice design, customizing it, and adding branding elements.
WordPress themes are out-the-box design packages that change the way your entire website looks like. WordPress themes are interchangeable so you can switch from theme to theme easily.
This is a vital part of creating a website; the aspect where you mentally design your website according to what you wish to achieve. However, many business persons or would-be website owners fail at this phase because they do not truly understand what they want out of a website, especially when you have no expert guidance. Any are known to get it all wrong and create an unsearchable blog when what they need is a functional website that’s capable of accepting booking and payments.
Step 5: Add a Logo
The first thing that most users want to do is upload their logo and have it displayed in the top left corner of the site.
Step 6: Write a brief
After deciding to build a website, you need to write a brief on what exactly you want. You need to document what you need the website to look like, so developers don’t build what you don’t want. For example, you have to document that you want customers to be able to pay on your website, that you want an About Us page, or you want email addresses displayed, etc. This is what the web developer looks at to give a cost.
Asides from the others, having a website for your business Provides a Medium To Showcase Your Work
No matter what type of business you’re in, a website is a great place to showcase your work or demonstrate your skills. By including a portfolio, image gallery or videos, as well as testimonials about your work, you can demonstrate what makes your company or you unique.
On Pinterest, Instagram, Facebook and other social media channels, the quality of your photos or graphics is compromised and the size may be substantially reduced. Not only that but Facebook and other social media channels control how people interact with them and even WHO can see them.
If you have a website, your portfolio can be viewed by everyone anywhere and you are in control of what people see, the quality and size of your photos, and how people interact with those photos.
Not only that, but did you know, in most cases, once you post your work on these social media channels you no longer own the rights to those photos and they could be being sold to use in those sponsored ads you see throughout your timeline?
READ ALSO: 7 Digital Marketing Ideas For Your Business
You need a website for your business, and it’s easier than ever to get one. While we believe that not every person needs a website, we’ve shown you why every business needs a website. There’s a very small and inexpensive barrier to entry, and there is a massive opportunity to help grow your business.
If you’re going to do one thing today it should be to help your business become more successful. This can happen by making the step to get a website. You should do this as it ought to be a top priority.
It’s easy to be a better business. Get a website.
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Oyeniran Tofunmi Elizabeth is a Copywriter who specializes in writing engaging online content like converting sales copies, informative articles, engaging blogs and others for websites. She is currently a student of the University Of Illorin